Ideologization of Hijrah in Social Media: Digital Activism, Religious Commodification, and Conservative Domination

This paper studies the development of movement and meaning hijrah in social media. Hijrah was originally understood as a process leaving past misguidance (jahiliyyah) towards conditions that are accordance with syariat. In its development, refers to transformation individuals who less religious more (Islamī). The form this can be seen from choice clothes, work preferences, relations models. ideological carried out massively through is based on search results internet about “hijrah” than other topics. article answers how why interpreted articulated by several digital activists. research qualitative critical discourse analysis method combined hermeneutic approach. Based research, activists carry ideologization preachers have many followers Followers media capital modal mainstreaming idea. reveals regarding not only related understanding texts but also part commodification. addition, dominance conservative groups fact cannot separated flow